Shopaholic Mr Gnome can rarely resist a new product.
Browsing through his local branch of the ubiquitous cash chemist, he noticed these wee spay canisters (just his size).
Mr G was intrigued by the possibility of frequent cooling bursts of spray at the press of a button. A boon on a sultry summer afternoon.
Hurrah! And at £3.89 for a can-ette containing 125ml, pricy, yes - but well worth it for exposure to the cooling hyper-sophisticated formula within.
But before reaching for his groats, he checked the ingredients. Sorry, ingredient.
Hmm, that works out at, er, £31.12 per litre of 'aqua'.
Boots are doing a tap dance.